DJ Fisher


DJ Fisher
Founder + Sports Marketing Agent

The dynamic and persuasive individual who clinches the obligation of integrity, whether it is on the court, in the office, in the community, managing pro athletes or negotiating with the decision makers of Corporate America. He consistently and readily delivers.

The dynamic and persuasive individual who clinches the obligation of integrity, whether it is on the court, in the office, in the community, managing pro athletes or negotiating with the decision makers of Corporate America. He consistently and readily delivers.

D.J.’s life has molded his brand into a successful and recognizable brand and giving him the ability to connect and create with many. Over the years, D.J. has collected a ton of accolades, awards and recognition including but not limited to being: Named 40 Under 40 by the Business Journal in 2015; Named Top 100 Most Influential Minorities In Sports; Received a Letter of Recognition from President Barack H. Obama; Received the Honorary Medallion from the City of Wichita Mayor, Jeff Longwell; Named 2017 Black Enterprise Modern Man.


June of 2005, D.J. founded Defining Sports, a sports marketing agency managing current and retired NFL, NBA, WNBA, MLB, NHL and Olympic athletes. Fisher has represented over 75 world-class athletes, including a host of McDonalds All-Americans, NCAA Champions, 1st Round Draft Picks, NBA and WNBA Champions, NBA and WNBA Rookie of the Year selections, NBA and WNBA All-Stars, NFL Super Bowl Champions, Olympic Gold, Silver and Bronze Medalist and Hall of Famers.