About


Heroes In Sports, Legends In Life

About About
For some athletes, their role off the court is just as significant as their job on the court. For nearly 20 years, Defining Sports has influenced the sports world in representing some of the world's most prestigious athletes. Over the years, our clients have gained legendary status not only due to their performance with their jersey on, but for their impact with their jersey off.

We understand that it takes work to get results and we won't just rely the inquiries from those who want to work with our athletes, but we actively create opportunities with those who never heard of our athletes. Our experience, reputation and connections allow us to place our clients in front of like-minded companies and opportunities that truly suit their individuality and ultimately, their purpose.

In June of 2005, D.J. Fisher founded Defining Sports, a sports marketing agency managing current and retired NFL, NBA, WNBA, MLB, NHL and Olympic athletes. Fisher has represented countless world-class talent, including a host of McDonalds All-Americans, NCAA Champions, 1st Round Draft Picks, NBA and WNBA Champions, NBA and WNBA Rookie of the Year selections, NBA and WNBA All-Stars, NFL Super Bowl Champions, Olympic Gold, Silver and Bronze Medalist and Hall of Famers.

We have negotiated millions of dollars in deals with but not limited to: Yahoo! BP! Nike, Jordan Brand, Under Armour, Sovereign Brands, Coca-Cola, Subway, Gatorade, Google, Hilton Worldwide, Cox Communications, Mazda Motor Corporation, Moët & Chandon, Upper Deck, Rolex, Baskin Robbins, Skull Candy, Cosmopolitan, People Magazine, US Weekly, 2K Sports, Jamba Juice, Warner Bros., Jeep, Powerade, Wilson and EA Sports.