HEROES IN SPORTS
LEGENDS IN LIFE

Proudly Marketing, Managing and Mentoring Professional Athletes and Coaches
in the NBA, WNBA, NFL, MLB, MLS and Olympics for nearly 20 years.

About


Heroes In Sports, Legends In Life

About About
For some athletes, their role off the court is just as significant as their job on the court. For nearly 20 years, Defining Sports has influenced the sports world in representing some of the world's most prestigious athletes. Over the years, our clients have gained legendary status not only due to their performance with their jersey on, but for their impact with their jersey off.

We understand that it takes work to get results and we won't just rely the inquiries from those who want to work with our athletes, but we actively create opportunities with those who never heard of our athletes. Our experience, reputation and connections allow us to place our clients in front of like-minded companies and opportunities that truly suit their individuality and ultimately, their purpose.

In June of 2005, D.J. Fisher founded Defining Sports, a sports marketing agency managing current and retired NFL, NBA, WNBA, MLB, NHL and Olympic athletes. Fisher has represented countless world-class talent, including a host of McDonalds All-Americans, NCAA Champions, 1st Round Draft Picks, NBA and WNBA Champions, NBA and WNBA Rookie of the Year selections, NBA and WNBA All-Stars, NFL Super Bowl Champions, Olympic Gold, Silver and Bronze Medalist and Hall of Famers.

We have negotiated millions of dollars in deals with but not limited to: Yahoo! BP! Nike, Jordan Brand, Under Armour, Sovereign Brands, Coca-Cola, Subway, Gatorade, Google, Hilton Worldwide, Cox Communications, Mazda Motor Corporation, Moët & Chandon, Upper Deck, Rolex, Baskin Robbins, Skull Candy, Cosmopolitan, People Magazine, US Weekly, 2K Sports, Jamba Juice, Warner Bros., Jeep, Powerade, Wilson and EA Sports.

The Lego Movie 2: The Second Part

SHERYL SWOOPES

Defining Sports inked a contract with Warner Bros to insert, client, Hall of Famer, Sheryl Swoopes into The Lego Movie 2: The Second Part, along with Hall of Famer, Gary Payton.

Services


We understand that it takes work to get results and we won't just rely the inquiries from those who want to work with our athletes, but we actively create opportunities with those who never heard of our athletes.

SPORTS MARKETING

PUBLIC RELATIONS

COMMUNITY RELATIONS

CRISIS MANAGEMENT

BUSINESS DEVELOPMENT

CONCIERGE

EVENT MANAGEMENT

ATHLETE MANAGEMENT

2020 NBA ALL-STAR

ADRIAN GRIFFIN

Adrian Griffin of the Toronto Raptors coaches during Rising Stars game as part of 2020 NBA All-Star Weekend on February 14, 2020.

The Numbers


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THE BODY

AJ ANDREWS

A.J. Andrews is the first woman to earn a Rawlings Gold Glove award. The' outfielder added another prestigious catch, as she appeared in ESPN's annual Body Issue.

NEWS


Client News, That You Can Use

COVID-19 Blocks Highly-Anticipated Star-Studded Weekend In Wichita

COVID-19 Blocks Highly-Anticipated Star-Studded Weekend In Wichita

Lock up the basketballs and roll up the red carpet: Star-studded weekend in Wichita is CANCELED amid the coronavirus outbreak.

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The Queen Returns

The Queen Returns

Victoria Vivians had never missed a game. She played every game during her legendary four years at Mississippi State before playing in each of the Indiana Fever’s 34 games during her rookie season in the WNBA.

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Adrian Griffin is helping his kids reach their Division I goals

Adrian Griffin is helping his kids reach their Division I goals

If the name sounds familiar, it should -- because Adrian Griffin Jr. is the son of 10-year NBA veteran Adrian Griffin, who is now an assistant with the Toronto Raptors.

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Marucci Introduces AJ Andrews as a Brand Ambassador

Marucci Introduces AJ Andrews as a Brand Ambassador

AJ. Now as an official Marucci partner, she can inspire young girls and women to achieve their goals and defy their own boundaries.

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Glory Johnson signs w/ Atlanta

Glory Johnson signs w/ Atlanta

Johnson, a 6-3 forward out of Tennessee, was chosen fourth overall in the 2012 WNBA Draft, and played her first seven seasons in the league with the Dallas/Tulsa franchise has signed w/ Atlanta Dream.

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A.J. Andrews Host ESPN Black History Month Special, Unapologetic: The Black Female Athlete

A.J. Andrews Host ESPN Black History Month Special, Unapologetic: The Black Female Athlete

Sports fans are used to the thrilling, acrobatic play of softball megastar A.J. Andrews but the former LSU All-American is performing on a different field as the host of the centerpiece of ESPN’s Black History Month programming.

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Griffin Ready For Championship Repeat

Griffin Ready For Championship Repeat

Toronto's lead assistant coach, Adrian Griffin spoke with NBA.com about gearing up for the postseason and the ways in which last year's historic run will again benefit this team.

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Swoopes High School Jersey Retirement

Swoopes High School Jersey Retirement

One of the most decorated women's basketball players in history, returning home to have her high school jersey retired.

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Sheryl Swoopes Air Swoopes II Returns

Sheryl Swoopes Air Swoopes II Returns

Today, as ’90s pop and basketball culture make a comeback, Nike will pay homage to the era with a new series of retro female footwear, and the Swoopes II will be the first silhouette rereleased.

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THE NBA ON TNT

ALEX HARDEN

The NBA on TNT delivers the most entertaining NBA coverage all season long, from prime-time matchups featuring the league's biggest stars, including our client, Alex Harden of the Phoenix Mercury, to the Emmy® award-winning commentary from Ernie Johnson, Kenny Smith, Charles Barkley and Shaquille O'Neal.

Defining Sports + Sports Marketing Agency

“We don’t just market and manage pro athletes. We encourage them to live up to our slogan: ‘Heroes in Sports, Legends in Life.’ It’s a great accomplishment to lead the league in scoring, rushing, tackles, blocked shots and rebounds. It’s a great feeling to hoist a trophy above your head, but there is no feeling like using your platform to change someone else’s life...” - DJ Fisher, Founder of Defining Sports

Contact


  • 100 North Broadway, Wichita, KS 67202, USA